Guide to childlanglab

Post a Social Media Ad (Draft)

Purpose

To provide guidelines on posting social media advertisements to recruit familes for our lab and studies.

Procedure

Facebook Advertisements

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Instagram Advertisements

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Reddit Advertisements

Note: Reddit Ads have not been effective. Facebook and Instagram are much more successful.

1. Login to Reddit with the lab’s Google account
2. Hover over the lab’s profile on top right, then proced to the Advertise on Reddit page
3. Select Create Campaign
4. Add stock image to the ad (images linked here)
5. Write a short/attention-grabbing headline including the following info:
   • Age range for study
   • Location (e.g. Zoom)
   • Payment (e.g. $10 Amazon Gift Card)
   • Call to action (e.g. sign up now!)
6. Insert link to the lab’s For Families page
7. Set Call to Action as Sign Up
8. Set a custom audience (e.g. reddit pages for families, science, language, specific cities)
9. Set daily budget
10. Set a start and end date for the campaign
11. Track campaign on the Ad Dashboard and the Retool Database
    • See how much Reddit is charging
    • Look at Impressions and Clicks
    • Check database (filter for Reddit under Recruitment Source)

FAQs

• How much should I spend on each campaign?

  Start small with new campaigns and adjust the budget from there.

• Why was my Reddit Ad rejected?

  Make sure you link the For Families page rather then the Sign Up page from the lab’s website. Reddit rejects ads that go to links with different words than the post headline.